Seasonal Car Care Campaign Planner
Builds a simple seasonal promotion for an auto repair shop, such as winter prep or a summer AC check.
Before and after
Campaign name: Winter Ready Check
The offer: From Oct 1 to Nov 30, Frostbank Auto Repair will do a Winter Ready Check for $49.95. If you approve repairs the same day, the $49.95 comes off your repair bill.
What is included (7 checks):
- Battery test
- Tire tread and pressure
- Wiper blades
- Coolant test
- Brakes look over
- Belts and hoses
- Lights
Wipers bought from us are installed free.
Schedule:
- Oct 1, text and social post: launch the Winter Ready Check
- Oct 15, text: remind past customers the check is running
- Nov 1, social post: highlight the credit toward same-day repairs and the free wiper install
- Nov 15, text and social post: let customers know the check runs through Nov 30
Customer text:
Frostbank Auto Repair here. Our Winter Ready Check is $49.95, Oct 1 to Nov 30, and covers 7 checks including battery, tires, and brakes. Call 206-555-0112 to book.
Personalized texts:
- Efua Frazier: Hi Efua, it's Dorothy at Frostbank Auto Repair. We'd like to do a Winter Ready Check on your Chevrolet Equinox since we did your brakes last time. It's $49.95, Oct 1 to Nov 30. Call 206-555-0112 to book.
- Eli Gordon: Hi Eli, it's Dorothy at Frostbank Auto Repair. We'd like to do a Winter Ready Check on your Ford Ranger since you were in for an oil change last time. It's $49.95, Oct 1 to Nov 30. Call 206-555-0112 to book.
Social post:
Winter Ready Check at Frostbank Auto Repair
Our technician Elias Hale will go through 7 checks on your vehicle: battery test, tire tread and pressure, wiper blades, coolant test, brakes, belts and hoses, and lights. It's $49.95 from Oct 1 to Nov 30, and if you approve repairs the same day, the $49.95 comes off your repair bill. Buy wipers from us and we install them free. Call 206-555-0112 or visit us at 5751 Flintbank Rd in Cranebank, open Mon to Sat 8 to 5.
Counter line:
Ask about our Winter Ready Check, $49.95.
How to present results:
After the check, Elias explains each finding as recommended, described by what was found. Safety issues are labeled "safety concern, recommended now." Anything leaking or failing now is labeled "recommended now." Wear and maintenance items are labeled "also recommended." The customer decides what to approve, and anything declined is noted as the customer's decision.
Questions for the owner
- Is the $49.95 check one per vehicle, or can a customer book more than one?
- Do customers need an appointment, or can they walk in?
- Does the same-day credit apply to parts and labor, or labor only?
- Do you want the social post tied to a page name or hashtag?
What it does
Builds a simple seasonal promotion for an auto repair shop, such as winter prep or a summer AC check. It gives you a campaign name, the offer, a short schedule, and ready-to-send copy for texts, social media, and the front counter.
Use it when: Use when an auto repair shop wants ideas and ready-to-send copy for a seasonal promotion, such as winter prep, summer AC checks, back to school, or road trip season. Owner might say: give me a winter special, plan a summer AC campaign, what should I promote this fall, or write a text blast for a seasonal check.