Occasion-Based Campaign Planner for Florists

Turns an occasion and the shop's real offers into a ready-to-send campaign: a simple timeline plus the actual messages for email, text, social posts, and in-shop signs.

FloristRetail✓ Checkedv1.0

Before and after

BEFORE · what the owner typed

im Ramona Christensen, i run Embergate Flowers on Cranegate St in Bluecroft, 5829 Cranegate St. need a mothers day campaign. mothers day is May 11. Pre-orders open April 21, pre-order deadline is May 7 at 5pm for delivery, walk ins fine up to the day. 3 things to push: the Porch Peony Pot $48, the Honeycomb Mix bouquet $62 (designers choice colors), and the Teacup Tulip $36. delivery $9 inside Bluecroft only. We cap deliveries at 80 for Saturday May 10 and 80 for Sunday May 11 so once those are full we can only do pickup. phone 234-555-0194. my sister Rhea Cross is helping with phones that week. need an email, a text, and an instagram post and a window sign. we sound friendly and a little goofy. never say 'blooming' lol

AFTER · what the skill produced

Main message: Pre-order your Mother's Day flowers early so your delivery spot is saved.

Timeline

April 21: Pre-orders open (email, text, Instagram, window sign go up)
May 7, 5pm: Pre-order deadline for delivery
May 10 and May 11: Delivery capped at 80 per day, pickup available after that
May 11: Mother's Day

Featured products

Porch Peony Pot, $48
Honeycomb Mix bouquet, $62 (designer's choice colors)
Teacup Tulip, $36
Delivery: $9, inside Bluecroft only

Email
Subject: Mother's Day pre-orders are open at Embergate Flowers
Body:
Hi there,

Mother's Day is May 11, and pre-orders at Embergate Flowers are open today. Pick her gift now and we will take care of the rest.

Porch Peony Pot, $48
Honeycomb Mix bouquet, $62 (our designer picks the colors)
Teacup Tulip, $36

Delivery is $9 inside Bluecroft. To get delivery, pre-order by May 7 at 5pm. We take 80 deliveries on Saturday, May 10 and 80 on Sunday, May 11, and once those are full we can offer pickup only.

Call us at 234-555-0194 or stop by 5829 Cranegate St, Bluecroft. Rhea Cross will be helping on the phones that week, so say hi.

Thanks for letting us be part of Mom's day,
Ramona Christensen
Embergate Flowers

Text message
Embergate Flowers: Mother's Day pre-orders are open! Porch Peony Pot $48, Honeycomb Mix $62, Teacup Tulip $36. Pre-order for delivery by May 7, 5pm. Call 234-555-0194.

Instagram post
Mom has been right about everything else, so she is probably right that you should order early. Mother's Day pre-orders are open at Embergate Flowers. Porch Peony Pot $48, Honeycomb Mix bouquet $62, Teacup Tulip $36. Delivery is $9 inside Bluecroft. Pre-order by May 7 at 5pm. Delivery spots are limited to 80 on May 10 and 80 on May 11. Call 234-555-0194 or visit us at 5829 Cranegate St.

Window sign
Headline: Mom Deserves Better Than a Gas Station Bouquet
Supporting lines: Pre-order at Embergate Flowers for delivery by May 7, 5pm. Call 234-555-0194.

Prep checklist

Rhea Cross helping on phones the week of Mother's Day
Track delivery counts against the cap of 80 for May 10 and 80 for May 11
Stop taking delivery orders once a day's cap is reached and offer pickup

Questions for the owner

What are your pickup hours on May 10 and May 11?
Do you want a walk-in note on the window sign, or only the pre-order message?

What it does

Turns an occasion and the shop's real offers into a ready-to-send campaign: a simple timeline plus the actual messages for email, text, social posts, and in-shop signs. It uses only the products, prices, deadlines, and policies the owner gives.

Use it when: Use when a florist wants a marketing campaign built around an occasion such as Mother's Day, Valentine's Day, Christmas, graduation, sympathy season, or a local event, for example: plan a Mother's Day campaign, write my holiday emails and texts, or help me promote my Valentine's pre-orders.