Seasonal Tune-Up Campaign
Builds a ready-to-send tune-up campaign for your HVAC customers: a first message, a reminder, and a last-call message, each written for email or text.
Before and after
Confirmed details
- Company: Longhaven Heating and Air, Dawndale, 262-555-0174
- Offer: fall furnace tune-up, $89, includes furnace inspection, filter swap, and burner cleaning, about 45 minutes
- Campaign: sends start Sept 8, booking closes Oct 10
- Scheduling: Monday to Friday, 8 to 4, 25 slots total
- Booking: call or text 262-555-0174
- Audience: past customers by email and text, plus a segment of about 60 customers with Lennox furnaces we installed who have not been seen in 2 years
- Signed: Rebecca Quinn, office manager
Message 1: Announcement (send Sept 8)
Subject: Fall furnace tune-ups are open at Longhaven Heating and Air
Hello,
Our fall furnace tune-ups are now open. For $89, a technician will come out for about 45 minutes and do a furnace inspection, a filter swap, and a burner cleaning.
We recommend a yearly tune-up, and we have 25 slots total this fall. Visits are Monday to Friday, 8 to 4. Booking closes October 10.
To book, call or text us at 262-555-0174.
Rebecca Quinn
Office Manager, Longhaven Heating and Air
Text version: Longhaven Heating and Air: fall furnace tune-ups are open. $89 covers a furnace inspection, filter swap, and burner cleaning. Book by Oct 10. Call or text 262-555-0174.
Message 2: Reminder (a few days later)
Subject: What's included in your $89 furnace tune-up
Hello,
A quick note on what you get with our fall tune-up: a furnace inspection, a filter swap, and a burner cleaning, all in one visit of about 45 minutes. If our technician finds anything that needs attention, they will explain what they found and what we recommend. You decide what to do next.
We have 25 slots total, Monday to Friday, 8 to 4. Booking closes October 10. Call or text 262-555-0174.
Rebecca Quinn
Longhaven Heating and Air
Text version: Longhaven Heating and Air: your $89 tune-up includes a furnace inspection, filter swap, and burner cleaning. Book by Oct 10. Call or text 262-555-0174.
Message 3: Last call (send close to Oct 10)
Subject: Last call for fall furnace tune-ups
Hello,
Booking for our $89 fall furnace tune-up closes October 10. If you would like a visit, call or text us at 262-555-0174 and we will find a time that works, Monday to Friday between 8 and 4.
Rebecca Quinn
Longhaven Heating and Air
Text version: Longhaven Heating and Air: fall tune-up booking closes Oct 10. $89. Call or text 262-555-0174.
Personalized line for the Lennox segment (about 60 customers)
"We installed your Lennox furnace, and it has been two years since we last saw it. We recommend a yearly tune-up, and we would be glad to get you on the schedule."
Carbon monoxide request
Carbon monoxide is a safety topic that needs a licensed professional, so I did not write any advice about it. The campaign only lists the services you named. If a customer asks, we suggest your office have them speak with a licensed technician.
Send schedule
- Sept 8: Message 1 by email and text to all past customers
- A few days later: Message 2 by email and text
- Close to Oct 10: Message 3 by email and text
- Lennox line added to all three messages for the 60-customer segment
Questions for the owner
- What exact dates do you want for Message 2 and Message 3?
- Should the Lennox segment get the same $89 price?
- Do you want to name an email address or booking link in addition to the phone number?
What it does
Builds a ready-to-send tune-up campaign for your HVAC customers: a first message, a reminder, and a last-call message, each written for email or text. It uses only your offer, your dates, and your customer details.
Use it when: Use when an HVAC company wants to plan and write a seasonal tune-up campaign, such as: spring AC tune-up special, fall furnace check promo, write a tune-up email or text for my customer list, or get customers booked before the busy season.