Campaign Results to Case Study

Turns the numbers, notes, and client details from a finished campaign into a clear case study with a challenge, approach, results, and takeaway.

Marketing agencyProfessional Services✓ Checkedv1.0

Before and after

BEFORE · what the owner typed

need a case study for the website. client is Graywick Roofing, Agnes Shepherd owns it, 3162 Foxwick St, Briarhurst. they were basically invisible online, 3 calls a month from the web maybe. we ran google ads + rebuilt their google business profile + new landing page, march 1 to may 31. spent 4,800 on ads over the 3 months. before (dec to feb) 9 web leads total. during campaign 57 leads total. google business profile calls went from 11 in the 3 months before to 34 in the 3 months of the campaign. she said 'I stopped worrying about whether the phone would ring.' she ok'd us using her name and the quote. their number is 402-555-0120. she also said they booked a bunch of jobs but didn't give me a number. Alexei Tucker did the ads and Aisha Stephens built the page.

AFTER · what the skill produced

Graywick Roofing Went From 9 Web Leads to 57 in One Season

Challenge
Graywick Roofing, owned by Agnes Shepherd and based at 3162 Foxwick St in Briarhurst, was hard to find online. From December to February, the business received 9 leads from the web. Agnes needed more calls from people searching for a roofer.

Approach
From March 1 to May 31, we ran a three-part campaign:

Alexei Tucker set up and managed Google Ads, with a total ad spend of $4,800 over the three months.
We rebuilt Graywick's Google Business Profile.
Aisha Stephens built a new landing page for the ads to send people to.

Results

Web leads: 9 (December to February) to 57 (March to May), an increase of 48 leads
Google Business Profile calls: 11 in the three months before, 34 during the three months of the campaign, an increase of 23 calls
Cost per web lead during the campaign: about $84.21 ($4,800 divided by 57 leads)

"I stopped worrying about whether the phone would ring." Agnes Shepherd, owner, Graywick Roofing

Takeaway
In our view, this campaign shows that a clear landing page, a complete business profile, and focused ads work best together for a local service business.

Questions for the owner

Agnes mentioned booked jobs. Do you have the number of jobs or the revenue, and the time period? We left it out because no figure was given.
Math for the calculated figures: 57 leads minus 9 leads is an increase of 48 leads. 34 calls minus 11 calls is an increase of 23 calls. $4,800 divided by 57 leads is about $84.21 per lead.
The cost per lead of $84.21 was calculated from the $4,800 ad spend and 57 leads. The 57 leads may include leads from the profile and landing page, not only ads. Do you want to show this figure?
Do you want the phone number 402-555-0120 added at the end as a call to action?
Confirm Agnes approved the final wording of the case study before it goes on the website.

What it does

Turns the numbers, notes, and client details from a finished campaign into a clear case study with a challenge, approach, results, and takeaway. It uses only the facts you give it, so every claim can be backed up.

Use it when: Use when a marketing agency needs to turn finished campaign results into a client-ready case study, such as: write up this campaign as a case study, turn these results into a success story, or make a case study for our website or proposals.