Color Match Expectations Note (Screen vs Print)
Writes a clear, friendly note that tells a customer why printed colors can look different from what they see on their screen, and what the shop will do about it for their specific order.
Before and after
Hi Bianca,
Thanks for ordering your trifold menus for Reedton Corner Cafe. Before we print, I want to explain something about color so there are no surprises.
Your screen makes color with light, so bright colors can look glowing and vivid. Ink on paper works differently. It reflects light instead of giving it off, so printed colors usually look a little softer. The paper, the finish, and the lighting in the room also change how a color looks.
For your order, here is what we are watching:
- Your bright orange is the color most likely to look different from your laptop.
- Your file came from Canva and we believe it is in RGB, which is the color mode screens use. Printing converts it, and that can shift bright colors.
- Your menus are going on 100lb gloss text, and the finish can change how a color looks too.
Here is what we will do. We recommend a printed proof before we run all 250 menus. The proof is $15 and takes one day. If you go ahead with the order, that $15 is credited back to you. You are welcome to come look at the proof in person at Silverton Print and Copy, 8808 Reedton St, Crowhill.
We will not promise an exact match, because small differences can happen between a screen and a printed page. Our goal is to show you the real printed color first so you can decide before the full run. We will not print the 250 menus until you have approved the proof.
If your teal or orange needs to be as close as possible, tell us and send a color code if you have one.
Call me at 330-555-0194 and we will get your proof started.
Calvin Holland
Silverton Print and Copy
Questions for the owner
- What is your policy if a customer is unhappy with the color after the full run?
- What is the pickup or approval date for this order?
What it does
Writes a clear, friendly note that tells a customer why printed colors can look different from what they see on their screen, and what the shop will do about it for their specific order. It helps avoid surprises and disputes when the job is picked up.
Use it when: Use when a print shop needs to write a note setting customer expectations about how colors on a screen will look when printed, such as: "the customer is worried the color won't match," "explain screen vs print color," or "write a color note for this order."