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Tools Directory / Data & Analytics
Great fit for small business Available worldwide

Google Analytics

This analytics tool from Google helps businesses monitor website traffic and gain insights into customer behavior.

TFI verdict

The standard choice for tracking website visitors, and free. Reports take time to learn and setup can be confusing.

Price checked Nov 1, 2026. Prices change, so confirm on the tool's website.
What it helps with
  • track website traffic
  • analyze user behavior
Good for

Retail, Professional services, Any

Skill level

Low-Code

Listed as: web analytics service offered by Google

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